Web Design Principles
Dr. Drew Hwang

"There is no secret in designing a good homepage. But there are three components that must not be missing: Creativity, Inspiration, and a tint of Perfectionism. No matter what tools or utilities you use, how expensive or wired they are, no matter how good your selling concepts or products might be ultimately, it's your creativity and your inspiration that people want to see.

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"Also to remember, a good homepage does not come overnight. The design of a good homepage evolves over time - it is like designing a building, one has to consider its form, function, context, interface, needs and values. Unless you don't mind living in paper boxes... "

Some Tips on the Web